The brand-new enhanced MTR Mobile app will make its debut on 6 May 2020 (Wednesday) with a range of new and enhanced functions to be rolled out in the following months. The new allin-one lifestyle mobile app will allow members of the public to enjoy more smart mobility features with diverse transport and shopping services at their fingertips.
The MTR Corporation is committed to enhancing customers’ riding and shopping experience with the use of technology. Since its launch ten years ago, MTR Mobile has introduced advanced technologies to enhance the functions of the app, including “In-station Finder”, “Alighting Reminder”, as well as the AI-equipped “Chatbot” in recent years. The app has around 1.4 million active users every month, a testimony to its popularity among our customers. As MTR Mobile will be celebrating its 10th anniversary and customers’ needs continue to evolve, MTR is committed to enhancing our heartfelt service by presenting an upgraded version of the MTR Mobile: a new lifestyle mobile app to help navigate our transport network and shopping malls with greater ease and convenience. A new reward scheme and a wide range of lifestyle information will also be launched as one of the key features of the upgraded app.
The new functions to be rolled out in the next few months include:
1. Starting from June, passengers can purchase five types of “Monthly Pass Extra” through MTR Mobile, a time-saving alternative to purchasing tickets in person in stations. 2. Starting from July, the “Next Train” function will be extended to the Light Rail network, providing real-time frequency updates for Light Rail passengers to better plan their trips. 3. The newly enhanced “Trip Planner” will be launched in the third quarter, offering up to three MTR route suggestions for passengers’ choice based on their needs. This new function will feature an integration with real-time information, such that the “Trip Planner” will suggest alternative routes in the event of service disruption. 4. Later this year, the QR code function will be added to the MTR Mobile and will provide a new payment option at entry/exit gates apart from Octopus. Passengers can scan the QR code in MTR Mobile to pass though station entry/exit gates.
A new reward scheme “MTR Points” is another highlight of the upgraded MTR Mobile. MTR Mobile will integrate two existing MTR reward schemes (MTR Club and the membership programmes of MTR Malls) into a new “MTR Points” reward scheme. The “MTR Points” is the first customer reward scheme covering transport, malls and shopping in Hong Kong. By taking MTR journeys, spending designated amounts at participating merchants at four designated MTR malls and MTR shops, or purchasing MTR souvenirs, registered users can earn points and redeem attractive rewards.
In addition, the MTR Mobile will provide customers with the “Latest News” about MTR train service, MTR malls and lifestyle information. Registered users of the MTR Mobile will further enjoy personalised suggestions and exclusive offers about lifestyle and dining along MTR lines.
A new virtual ambassador “Macy” will make her debut in the upgraded MTR Mobile. “Macy” is responsible and helpful and will serve customers with a warm smile. She will provide an interactive chatbot service through artificial intelligence technology.
‘MTR always strives to make continuous enhancements to MTR Mobile with the latest technologies to make passengers’ train journeys more convenient and interesting. This year we are further transforming the function-based MTR Mobile into an integrated app that can provide lifestyle information on transport and shopping to better serve the different needs of customers,’ said Ms Jeny Yeung, Commercial Director of MTR Corporation.’
‘The Corporation is engaged in a wide range of businesses which are closely linked to the daily lives of the members of the public. We always uphold the value of customer-oriented service and continuous improvement. The upgraded MTR Mobile will provide one-stop information and promotions on travel, dining, shopping and entertainment, offering greater convenience and pleasure to MTR customers and bringing them a new experience,’ said Mr David Tang, Property Director of MTR Corporation.
MTR Corporation has been promoting the development of smart city technologies in Hong Kong to help the public enjoy smart mobility. Apart from the iCentres and free mobile charging service which are available in 13 MTR stations, the Corporation has added free wireless charging facilities in 16 additional stations since late March. Starting from July this year, passengers will be able to enjoy free Wi-Fi service at the concourses and platforms of all MTR stations. The Corporation is also discussing the introduction of 5G service with telecom companies, and HKT has started providing 5G service at Tai Koo Station. Details will be announced in due course.